AI Job Application Platform Landing Page
I designed a modern, impactful landing page for PostJob, an AI-powered platform that helps job seekers apply smarter and faster. The goal was to clearly showcase the product’s unique AI features, appeal to a wide audience of professionals, and drive conversions through a clean, engaging design.
Challenge
✅ Clearly communicate how AI simplifies the job application process.
✅ Differentiate PostJob from traditional job portals and resume builders.
✅ Design a professional yet approachable aesthetic that appeals to professionals across industries.
✅ Maintain clarity and focus despite showcasing multiple features and benefits.
Results
✅ Created a visually appealing, user-friendly landing page aligned with PostJob’s innovative brand.
✅ Increased average user engagement by 30% compared to the old page.
✅ Early feedback highlighted the clear messaging and modern, professional aesthetic as key strengths.
✅ Helped position PostJob as a competitive, trustworthy AI solution in the job-seeking space.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Ejaz Karim
CEO, Co-founder | uConnect Technologies
Conclusion
Optimizing the corporate intranet significantly improved usability and employee engagement. By creating a more intuitive and interactive platform, we enhanced internal communication and collaboration, leading to a more connected and productive workforce. This project highlights the importance of user-centered design in improving organizational tools and employee satisfaction.